I have to admit that I am not a very tech-savvy kind of gal. For the past five weeks, I’ve had to become much better acquainted with the world of social media since our client, GovLoop, is a social network. However, I never thought I’d ever be very concerned by my own social media profiles. Like every college student, I have a Facebook account, but I’d never really understood the appeal of Twitter. That all changed last week.
It all started last Friday when we were visited by Justin Hancock, Kidd Group’s very own social media guru. He was determined to get all four PR Apprentices tweeting by the end of the day. He had to start our lesson on Twitter at the very beginning, explaining how to follow and unfollow people, because only Lynsey knew her way around the website. I’d created a profile earlier, but it was very lacking; I even still had the default background up (which I now know is unacceptable!). But an hour later, I was eager to send my first tweet.
I used to think that Twitter was just a tool to tell everyone what you had for lunch (which apparently is a topic you should never tweet about). But now, I realize that if it is used properly it can be a marketing tool. It has certainly raised awareness for the PR Apprentice. I’m a long way from having a big following, but at least I have my foot in the door.
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